Shoppers have become increasingly outspoken about products retailers choose to sell, especially when meanings can be interpreted in different ways.
Target recently joined this conversation when a customer questioned wording on one of its holiday shirts. The shirt read “OCD Christmas obsessive-compulsive disorder.”
Shopper Reign Murphy shared a photo on social media, explaining why the design concerned her. She felt the message might come across as insensitive toward those with mental health conditions.
Murphy noted that OCD is a real condition affecting daily routines, and turning it into a playful phrase could make light of struggles people face. Her post quickly spread and prompted broader debate.
However, others living with OCD responded with different opinions. Some said the shirt didn’t offend them and viewed it simply as a humorous Christmas pun.
Target issued a response through spokesperson Jessica Carlson. She apologized to upset customers but confirmed the shirt would continue being sold in stores.
The conversation resembles debates about clothing designs that some feel reinforce stereotypes. Reactions remain deeply personal, depending on individual experiences with the condition.